BASF - Head - Market Development - Personal Care Solutions

BASF shares a rich history with India spanning more than a century. With our vast knowledge in the field of chemistry, we manufacture high quality,innovative products that cater to a wide range of industries. BASF in India has 9 production sites, 2 R&D centers and more than 2,000 employees and is well positioned to meet the current and future needs of the ever-growing Indian market.

Objectives:

- Drive profitable growth of Personal Care business in the sub-region through solution selling with - Techno-Commercial- focus

- Define market approach to specific market / customer segments based on the changing needs

- Provide input to development of medium and long term strategies

Main Tasks:

- Evaluate consumer trends (B2C) and identify opportunities (B2B) from techno-commercial points of view

- Translate trends / identified opportunities into actionable concepts combining marketing and technical solutions in consumer language

- Develop / adapt promotional tools in terms of formulation, method and claim that appeals to Marketing / Brand managers and R&D of customer organization

- Lead customer / segment specific projects covering marketing concepts that addresses functional / emotional benefits, formulation-related differentiated technical solutions and appropriate technical claim substantiation methods

- Ensure alignment of marketing concepts with that of the technical solutions in line with the identified market approach for the customer / segment

- Organize training to Sales, marketing and technical solution teams as per the specific requirements of segment / customer

- Design and implement sub-region specific events like fairs, seminars, customer events, advertisements and advocacy with other stake holders in the Industry

- Develop, motivate and challenge team members to reach their full potential and drive high performance

Requirements:

- Education: Bachelor's degree or equivalent in Science (Chemistry / Biology), Marketing, Business or related discipline

- Working Experience: Minimum 10 years- relevant working experience

- Expertise in the personal care industry with proven track record in technical promotion of personal care specialties

- Strong understanding of marketing

- Good presentation and communication skill

- Knowledge on the related markets and products