Bankbazaar.com - Digital Marketing Analyst

Responsibilities:

- The Digital Marketing Analyst is team member responsible for delivering campaign findings, analytical insights and recommendations.

- In an essential role, the Digital Marketing Analyst ensures continuous and measurable improvement of digital marketing campaigns via campaign testing, measurement plans, analytical insights and various reporting deliverables.

- The Digital Marketing Analyst will work with the marketing team to ensure that the best practices are used to track and improve business results. This is done with an attention to detail during the execution, as well as an understanding of both the campaign goals and identifying business opportunity.

- Establish and evangelize improved data-driven views of marketing performance

- Develop reporting on key performance indicators, analyze and interpret trends and provide actionable insights based on available ad and website analytics data

- Perform analyses, summarizes findings in executive summary document

- Embrace role as a subject matter expert in digital marketing and performance analysis

- Ad hoc performance & optimization analyses.

- Foster an understanding of online behavior across different digital platforms including search, display, social, and mobile

- Responsible for tracking and helping maintain performance benchmarks and monthly goals.

- Collaborate closely with team members on concurrent initiatives

- Outline recommendations to peers and clients on how to improve campaign insights. Provide optimization recommendations and follow through with testing, implementation and reporting

- Communicate with both technical and nontechnical groups with clear, concise business findings and campaign results

- Identify analytics best practices and collaborate with Data Team to improve data quality, structure, processing, and reporting as an ongoing activity.

Skills:

- Very strong analytical skills and statistics theory: including A/B testing, statistical analysis, control/test experimental design, statistical significance, margin of error and regression analysis

- Exceptional attention-to-detail and capable of managing complexity

- Technically savvy - you will be working “hands on” with several technology platforms

- Exceptional Microsoft Excel Skills

- Familiarity with Adobe SiteCatalyst, Google Analytics, Test and Target, Optimizely, and other digital marketing analysis tools

- Familiarity with Pay-Per-Click advertising, including Google AdWords

- Working knowledge of B2B and B2C online marketing concepts

- Strong interpersonal and client consultation skills

- Strong communication skills

- Self-motivated and results oriented

- In-depth analytical nature

- Superior organizational abilities

- Process & procedure orientated

- Ability to work independently as well as with various teams

- Demonstrated ability to manage multiple tasks concurrently

Background:

- Exemplary Educational background.

- MBA degree preferred.

- 2+ years of experience in analysis and reporting.

- Rated exceptionally in previous role

Company Introduction: BankBazaar.com:

BankBazaar.com is the world's first and India’s biggest online marketplace with instant rate quotes on loans. We are a young Financial Services company providing innovative products/services in the retail banking space. This is a company built by brilliant and passionate professionals who excelled in all their previous roles and assignments before they joined BankBazaar.com. Started by team that built Amazon.com's online credit card product pioneering in real time credit delivery, our team today is 150 strong with top Banking and online technology specialists from Deloitte, Amazon.com, Microsoft, Citibank, ICICI Bank, HDFC Bank from universities such as Columbia, Georgia Tech, Virginia Tech, IITs, IIMs, S P Jain, Narsee Monjee and other top rung universities.

The key differentiation and strength we have apart from the best talent in industry is the razor sharp focus and vision to change the very way financial products are consumed by retail customers. Our platforms today power top private banks in the country and provide transparent, comprehensive and easy to use platforms to retail consumers to help them decide and apply for a financial product while enabling a secure, efficient and cost effective sourcing and processing for the financial institutions. Apart from having a marketplace at www.bankbazaar.com, the online loan and credit card acquisition platform for many top bank websites is powered by BankBazaar.com.

Few examples below:

- www.icicibank.com

- www.hdfcbank.com

- www.hdfc.com

- www.axisbank.com

Apart from the finest talents, we have illustrious advisory board members in form of Dr. Arvind Panagariya, Bhagwati Professor of Economics at Columbia University and retired Chief Economist at the Asian Development Bank; N. Rangachary, the founding Chairman of the Insurance Regulatory and Development Authority (IRDA) of India; V.P. Shetty, Director of JM Financial Securities Pvt Ltd; and Suresh Talwar, Partner at Talwar Thakore & Associates and Director at Cadbury India, Birla Sun Life and BioCon.

BankBazaar has received a $6M 2nd round investment from Walden International around 2 years back. Walden International is a leading international venture capital firm that provides investors access to cross-border, IT opportunities with the advantage of an unrivalled Pan Asia network since 1987. The firm’s funds total over US$1.9 billion in committed capital.

Also Bankbazaar.com is:

- Rated as One of India's Hottest Start-Ups of 2010 by Business Today http://bit.ly/9YyUqB

- Powers Finance Section of MSN : http://loans.msn.bankbazaar.com/

- Is selected as one of the Top Business Ideas by CNBC Awaaz & featured on their TV series - CNBC Entrepreneur.

- Recognized as One of India's most promising Start-Ups in Proto.in (India's first and largest start-up event platform)

BankBazaar enterprise platform delivers proven benefits including reduced sourcing costs due to automated work flow processing & reduced fraud due to our Proprietary Verification Tool-kit, while enriching customer experience with an optimized user interface & faster turnaround.