Bajaj Electricals - Product Marketing - Fans

Job purpose & Scope

Business Planning:

- Develop blue print for the business with target Top Line and Bottom Line

- Grow the products in revenue and market share through well-developed business plans

Major Areas of Responsibilities & Authorities

Profit Planning:

- Plan yearly budget in alignment with the business plans and manage the cash flow to ensure profitability

- Constantly monitor Product Decisions, Pricing Policy, Channel Mix, Sales Plan, Marketing Plan to improve Gross Margin levels

- Analyse and update concerned data regarding all the key variables that impact Gross Margin for your products

Product Planning:

- Devise and plan product strategies to ensure growth on the top line and bottom line, and spread is achieved

- Devise and implement product mix & pricing strategies

- Review on key performance parameters to ensure effective delivery on business requirements

- Track the effectiveness of plans executed through various reports and analysis and provide immediate on areas requiring focus

- Develop a renovation plan / road map for product portfolio.

- Continuously benchmark portfolio with competition & ensure lead in differentiated products

- Industry, Competitive Analysis - Identify opportunities

- Develop Market intelligence

Cross Team Management: Operational Support to Sales, Service, Logistics & SCM Teams

- Provide support to the sales team with solutions for speeding up execution

- Establish trade relationships by meeting key accounts and engaging in open discussions

- Monitor and keep a track on the activities of Supply Chain Management to ensure delivery as per plan

Person Specifications

Essential Qualification: MBA in Marketing

Experience: 4 to 6 Years

Industry Preference: Fans