Job purpose - The purpose of this role is to implement the Customer Marketing Strategy. The role entails developing in depth understanding of Categories and channels in which BEL operates and come out of insights. It will be incumbent to implement various retail centric marketing activities and provide suitable marketing and merchandising solutions for Channels (GT, MT, CSD). The role will entail driving relationship programs for our key customers across all channels in order to build long term partnerships and increase in profit and sales. Ability to operate and orchestrate seamlessly with following stakeholders will be critical for success in this role and of the function.   Internal Interactions (Within the Organization): 1. Brand Team 2. Trade Marketing 3. Product Team 4. Sales Team (GT,MT, CSD) 5. IT Team   External Interactions (Outside the Organization): Agencies / Firms for managing - 1. Retail surveys 2. BTL activations 3. Visibility Impact agencies 4. POSM management. 5.Key Accounts  Major Areas of Responsibilities :   Category Understanding and Insights  Channel Understanding and Insights  Shopper Understanding and Insights  Category Management  Channel Communication  Competition Tracking (BTL, Product, Pricing, Promotions,Placement)  Tracking P&L dynamics of Categories  Devising Programs (Post integration of above) to solve On ground Business Challenges  End to end Implementation of such Programs through Smart Project Management

Mumbai

Bajaj Electricals - Deputy Manager/Manager - Customer Marketing 

Bajaj Electricals - Deputy Manager/Manager - Customer Marketing  ,Job Description for Bajaj Electricals - Deputy Manager/Manager - Customer Marketing  in Bajaj Electricals Ltd in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Bajaj Electricals - Deputy Manager/Manager - Customer Marketing  in Bajaj Electricals Ltd in  Mumbai for (4-8) years of experience. Apply Now!