Bajaj Electricals - Area Head - Trade Marketing

Bajaj Electricals Limited (BEL), a 77 year old trusted company with a turnover of Rs. 4237 Crores, is a part of the US$ 7 billion (over Rs 30,000 crores) "Bajaj Group

- We have 3 business segments Engineering & Projects, Consumer Durable and Lighting, with 21 branch offices spread across India we are supported by a chain of about 1000 distributors, 4000 authorized dealers, over 4,00,000 retail outlets and over 282 Customer Care centers.

Now we have this opening for Area Head - Trade Marketing in Our Consumer Products division.

Location : Madurai

Reporting to : Regional Head - Trade Marketing

Role and Responsibilities :

- Identifying & ensuring that BTL activity ( In shop Branding / Glow sign boards / Arches / In store Promotions / POSMs ) are done as defined & documented

- Ensure prompt feedback to the Regional Head and Circle Head with regard to Market intelligence (New product launched, New activity, New BTL activity etc.) & Competition bench marking

- Ensuring sustained increase in Secondary Sales range & reach

- Maximize participation of retailers under Retailer bonding program.

- Impart training to DSOs and ISDs

Desired Profile: Looking for candidates with 1- 6 years of Trade marketing Experience in a Distribution Sales Environment, along with managing DSOs and driving the Marketing and BTL activities in the assigned Territories/Regions.

Desired Industry: FMCG/Appliances/FMCD

Subin P Kurian
Regional HR - South
Bajaj Electricals Ltd