Manager Human Resource at Axis Bank
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Axis Bank - Lead - Digital Analytics - SAS/R (2-7 yrs)
Job Description:
The analytics vertical would include bank website, internet banking portal and mobile banking app. The candidate will be responsible for the following in his/her job role
- Plan, build and improve the data infrastructure platform for web & mobile analytics
- Work with the electronic banking team to identify business, technical & reporting requirements
- Diagnose data capture issues and work with teams to resolve
- Analyze customer experience, transactions and behavior based on internet and mobile usage with statistical techniques like decision trees/K-means clustering
- Build analytical driven sales & service strategies across these digital channels
- Establish monthly reviews with senior management on digital channel performance, growth and sales/service conversions
- Conceptualize, experiment and implement machine learning algorithms to predict the - next best action- for the customer, R & Python expereince is a must.
- Ability to build web scrapers/crawlers/ crawl social media sites
- Ability to work with Clickstream/Unstructured data
- Knowledge of statistical packages and concepts
- Good banking domain knowledge and expertise including profitability of banking products
- Should have experience on SAS / EG ( at least 2-3 yrs. of experience).
- Good knowledge of - R-
- Experience working with databases is a plus (SQL)
- Hands on experience with web analytics applications (e.g. Google Analytics, Webtrends, etc.)
- Strong data handling, interpretive and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results.
- Having a flair for programming algorithms in analytics space
- Having a results oriented attitude with go get it done skill
- Good project management skills while working with both internal and external partners
- Should have a high degree of motivation with a continuous thirst for learning
- Establishing and driving the digital analytics agenda for one of the largest banks in India
- Regular synthesis, reporting, analysis and insight driven approach for the bank's digital channels
- Analytically driven sales and services through internet and mobile banking
Advanced degree (master's or above) in a quantitative subject such as Engineering, Mathematics, Operations Research, Statistics, Economics or Finance with overall 4-7 Years of Experience.
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