Job Description:  The individual will be a part of the Marketing function and the primary role will be implementation of various marketing initiatives for Loans Business (Consumer Lending). The incumbent will be responsible for the following:  - Develop the go-to-market plan for the launch of the new Loan products (e.g. Gold Loan, Loan against security etc) variants & the plan for year-round promotion of the same  - Branding & designing the communication for feature-led campaigns on Loans portfolio  - Conceptualize and design the collaterals, welcome kits etc. in line with the overall brand guidelines  - Design customer communication across media for relevant target audience, basis customer insights  - Identify clear metrics for evaluating spends on marketing  - Maintain brand integrity across product lines across all mediums for internal and external communication.  - This role involves coordination with the Product teams, partner agencies and the internal Marketing team to deliver on the overall marketing objectives set.   Typical day in the life of this candidate will involve:  - Interaction with the Product team to understand the business objectives and devise marketing plans to fulfill the same  - Interaction with the various partner agencies (creative, media, digital and campaign management) for developing communication and execution of the campaigns  - Negotiation with various alliance partners on branding deliverables and ensuring the implementation of the same   - Interaction with various stakeholders within the organization for fulfillment of marketing plans  - Tracking and monitoring effectiveness of campaigns across mediums  - Identification of new initiatives to enable achievement of identified goals  Qualification and Experience:  - 2-4 years experience in marketing, brand management, advertising or other brand-building roles  - MBA / Post Graduate   Skill Requirement : Must Have:  - Interest in developing communication for audiences  - Conversant with Microsoft Office tools - specifically Powerpoint and Excel  - Good communication and presentation skills  - Excellent interpersonal skills - ability to interact with multiple partners and internal/external stakeholders  - Ability to multi-task and be able to handle multiple brands/categories simultaneously.  Good to Have:  - Prior experience in the Loans business  - Understanding of financial products and associated consumer behavior

Mumbai

Axis Bank - Brand Manager - Loan Business 

Axis Bank - Brand Manager - Loan Business  ,Job Description for Axis Bank - Brand Manager - Loan Business  in Axis Bank in  Mumbai for (2-4) years of experience. Apply Now!

Job Description for Axis Bank - Brand Manager - Loan Business  in Axis Bank in  Mumbai for (2-4) years of experience. Apply Now!