AVP/VP - Marketing - NBFC

Looking for a AVP/ VP Marketing Communication based with a large NBFC in Gurgaon. Candidate with 8 - 12 years (post MBA) of Marketing experience from a Premier B School

Strong Background in the following marketing areas:

- Branding & Branding Strategies

- ATL

- Channel Marketing (Cross Sell & Up Sell)

- Customer Insights

- Digital

Job Responsibilities.

Strategy and Planning (Marketing communication and Experiential Marketing):

- In house custodian & consultant on consumer behavior, communication, media, activation and brand

- Provide marketing support to achieve company objectives and strategic initiatives

- Increasing brand equity and ensure relevance and connect of the brand with consumers

- Identify customer and consumer segments for and aid targeting & positioning of appropriate product

- Finalize & Develop Marketing strategy and vision for ATL, BTL and Online activities

- Finalize budgets, plans and calendars of various sub functions (Marcom, Online, ATL and BTL) to ensure ROI for every initiative

- Fine tune or change plans basis competition, market and consumer trends

Enhance Brand equity:

- Strategy, design and implementation of marketing communication and media planning activities

- Monitor and sustain brand health (awareness, consideration and imagery)

- Create consumer pre-disposition and maintain brand differentiation and relevance

- Identify and develop innovative marketing platforms to influence various segments

- Use online and social media to enhance brand equity and achieve business objectives

Enhance brand experience and engagement through:

- Experiential marketing: Get the consumer to experience the brand and engage them through exciting marketing opportunities and ideas

- Brand activation in mass market areas - Create brand presence in high footfall locations

- Identify and create properties that will enhance brand visibility on-ground at a national level

- Provide campaign support by extending the mass media campaign on ground

- Identify and create properties that will enhance brand affinity amongst the marketing segments identified by organization

- Local media interface and management

- Design and implement Sales Channel Partner communication strategy

- Plan and integrate marketing support across various departments and channels

- Monitor Budgetary variance and planning

- Ensure proper budget allocation, monitoring and control and Effective utilization

Team management:

- Structure the marketing team based on business and company requirements

- Develop a high performing team through right job allocation, recruitment, team building, motivation and skill building

- Mentor the team