AVP/VP - Digital Marketing

The role exists to help the EMEA (Europe, Middle East and Africa) countries increase their Online customer acquisitions for asset based products (Cards, Personal Loans) as a part of the India based Center of Excellence (COE)

- Optimize the media channels (paid, owned, earned) to increase conversions

- Drive customer acquisition through digital campaigns & achieve sales targets

- Optimize and develop sourcing and fulfillment models to scale volumes at lower costs

- Conceptualize creatives & promotions with strong USPs to drive Internet sales

- Closely interact with the individual country E-Business teams and help optimize the sales funnel

- Interact with the India E-Business team and share the best practices across the focus countries in the EMEA region

- Monitor market trends, digital marketing innovations and showcase success stories from other countries to share it with your designated countries

- Prepare acquisition strategy decks, and share the performance/challenges with the region on a monthly basis

- Coordinates with country’s Sales & Distribution fulfillment channels in collaboration with individual country E-Business teams and optimize funnel conversions constantly

Candidate must be :-

- MBA Graduate from tier- 1 B-school.

- Highly sales driven & proactive work ethic to achieve monthly & quarterly targets.

- Strong analytical skills to develop acquisition forecast and marketing models.

- Ability to get things done and have a detail oriented mindset

- Great people skills to negotiate & influence business associates and media agencies

- Understanding of Internet marketing models in Display & Search (Yahoo, Google, Social Media)

- Appreciation of the digital marketing space & the curiosity to learn constantly

All the intrstd candidates please mail me on hiral@pylonmc.com