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05/02 HR
Manager at ARC Consulting

Views:7387 Applications:148 Rec. Actions:Recruiter Actions:32

AVP - Marketing Analytics Solutions - BFSI/Retail/CPG (8-18 yrs)

Delhi/NCR/Bangalore Job Code: 303054

AVP - Marketing Analytics Solutions

What is the focus of the function :

Marketing Sales and Service (MSS) is a suite of 10+ offerings which help companies leverage multiple marketing channels/ media mix to acquire profitable customers and provide enhanced customer experience while also optimizing cost. Genpact helps companies leverage big data analytics, optimize processes and leverage technology to maximize performance across the following:

a) Direct marketing channels(like Email, Direct mail, Web, mobile),

b) Mass media channels and

c) Customer service interaction channels (like IVR, Live agent, web self-service, mobile)

The proposed role resides with our - Marketing, Sales and service (MSS) Analytics- organization and would be focused on sales and marketing analytics. Though an Individual contributor role, incumbent to this role over a 3 months horizon will fully own the growth agenda for 2-3 chosen set of offerings/ competencies within MSS. The role requires extensive interaction with our delivery teams and onshore sales/ solutions team.

Why does this job exist :

- Marketing, Sales and Service Analytics (MSS) is a key and prioritized service line offering for Analytics driven by our long term Strategy development.

- MSS a key function to all clients across multiple industry verticals

- By virtue of the fact it is data driven it naturally fits into the Analytics space as a capability area

How does the role add value :

- It gives us additional Solutioning capability in the MSS suite of offerings.

- It will drive new sales as it increases our overall solutions capacity and is a cross vertical role.

How is this role unique from others :

- Role is on the intersection of solutions and pre-sales

- It is focused entirely on the Customer (B2B, B2C)

- Requires knowledge of sales and marketing as a function and analytics as an enabler to improved decision making for CMO organization

Who are the key relationships for this role :

- As explained above, the role will be required to work extensively with the delivery teams, labs and client teams

What are the minimum prior qualifications to be an applicant for this role :

- Understanding of Sales and Marketing services especially in a B2C setting including knowledge of the kind of services that can be delivered with onsite consulting model and the ones with offshore support (especially from India)

- Analytics experience specializing in Sales and Marketing Analytics in one of the following Industries: Retail, Banking, Pharma, life sciences or CPG. (Core experience in Banking/Retail with some exposure to other Industries is ideal)

- Expertise in any two of the following competencies as an SME-

a) Marketing Analytics including advanced Analytics such as predictive modeling and optimization

b) Campaign Execution on Marketing automation platform such as Unica, SAS CI is required.

c) Consumer Insights/ reporting including traditional BI / Reporting

d) Digital marketing analytics including understanding of the ecosystem in terms of web, email, mobile and social

e) Sales Analytics

- Good understanding of how underlying data across multiple channels are integrated to create a unified customer view

- Experience focused to develop solutions for clients in collaboration with the Sales leads to create Customer Centric solutions that leverage Data driven Insights, Process optimization, Technology and other capabilities to deliver superior marketing outcomes across channels for clients

- 9+ years of overall experience with at least 7+ years of relevant experience as described above is a must. Experience working with a range of large organizations, ideally internationally.

- A consulting mindset, strong relationship management and excellent communication skills. Must be a team player

- Self-starter and motivated with experience in selling ideas and concepts to clients as well as shaping solutions.

- Commercial experience around Scoping and Contracting work preferred along with taking an idea from Concept to sold Contract

Ideal candidate to have blend of the following experience :

a) Industry knowledge of the core verticals- Financial services/ Retail

b) Functional knowledge of Marketing/ Sales - Experience in launching / growing Analytical Solutions and managing all elements (e.g. Solution Capability Roadmaps, Demand Generation, Analysts Relations, Sales Support, Developing External Ecosystems - Partnerships, etc.)

c) Consulting mindset ability to create vision, align resources required for success e.g. cross-functional business teams, and drive successful results

d) Analytics background - Marketing Solutions + Service background. Solid presentation skills (ability to inspire confidence with clients and internal stakeholders e.g. Sales, R&D, etc.)

Preferred experience from :

a) Marketing Service Providers such as Dunnhumby, Merkle and Harte-Hanks and

b) Analytics experience from retail organizations/ Banks or global captives supporting marketing/CMO organization

What are the key initiatives and challenges :

- Facing this role in the next six months to three years.

- Refining existing POV's and materials and creating a compelling offering for MSS suite.

Specific Competence (Essential) : At least three :

- Channel Analytics

- Marketing Analytics

- Customer Experience Design

- Real Time Analytics

- Process Design & Operationalization

- Solution Architecture

- Business Architecture

- C Suite Engagement

- Retail/ banking experience Specific Competence (Desirable)

- CPG industry experience

Key Roles and Responsibilities Knowledge : Experience and Education External and Internal Contacts :

In order of complexity - Low to high :

- Understand existing capabilities.

- Synthesize/ Package/ Refine current projects capabilities for a wider audience

- Understand Clients Needs & Business Imperatives, & consult on how to use Analytics strategically to drive those imperatives

- Oversee high impact Initiatives/ Programs/ Projects launched in consultation with Clients for delivering real business impact to the customer

- Partner with existing customers and Global BD teams for deeper penetration and diversification of service offerings amongst customers and prospects respectively

Essential :

- Post Graduate/ MBA

- 9+ yrs. of post qualification work experience.

- Experience of working in a consulting or analytics firm - Large or a specialized boutique firm

Desirable :

- Consultative selling experience desired

- Global mindset and exposure

VP level connects in Sales and Marketing organization

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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