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Director at Lead Search
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AVP - Lead Generation/Traffic Acquisition - Consumer Internet (8-15 yrs)
AVP-Lead Generation
Lead Traffic Generation
Reporting to-Head, Digital Marketing & Channels
This role is responsible for acquiring and driving an optimized traffic mix to jio.com and other company's web/ digital domains. The result of the work directly affects the commercial success of the digital unit.
Key Responsibilities:
Traffic & Lead Generation:
- Lead the online advertising and traffic acquisition function as chief innovator.
- Build a traffic & lead generation plan that support the business goals on ecommerce and ecare.
- Optimize the traffic mix in terms of spend and effectiveness (ROI, conversion rate, CLTV)
- Optimize our digital contact management strategy with prospects and customers
- Manage, recruit and develop a team of lead generation professionals.
- Implement world-class systems and processes for online media buy-in (eg programmatic buying)
Educational Qualifications:
- Graduate in any specialization
- Masters in Business Administration in Marketing, from a premier institute
Years of Experience 8+ years
Candidates having work-ex with:
- Online Retailers (Amazon, Flipkart, Snapdeal)
- Digital Banking
- Online Travel Portals
- Specialized Consultancy
- Should have handled a large team
- Proven success at building a sustainable, large scale, traffic acquisition function within the digital marketing space
Knowledge & Skills (Indicate which criteria are mandatory):
- At least one (5) years of hands-on digital marketing experience and (3) years of experience leading digital marketing teams
- Experience as a leader of the digital marketing function within a high-growth consumer facing organization
- Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics
- Must have a strong understanding of digital marketing ecosystem and full command of PPC, SEO, social, display and affiliate advertising channels
- Comfort operating both at the C-Level but also delivering individual results in a lean culture
- Successful track record of superior new business creation and customer acquisition
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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