AVP-Lead Generation  Lead Traffic Generation   Reporting to-Head, Digital Marketing & Channels  This role is responsible for acquiring and driving an optimized traffic mix to jio.com and other company's web/ digital domains. The result of the work directly affects the commercial success of the digital unit.  Key Responsibilities:  Traffic & Lead Generation:  - Lead the online advertising and traffic acquisition function as chief innovator.  - Build a traffic & lead generation plan that support the business goals on ecommerce and ecare.  - Optimize the traffic mix in terms of spend and effectiveness (ROI, conversion rate, CLTV)   - Optimize our digital contact management strategy with prospects and customers  - Manage, recruit and develop a team of lead generation professionals.  - Implement world-class systems and processes for online media buy-in (eg programmatic buying)  Educational Qualifications:   - Graduate in any specialization  - Masters in Business Administration in Marketing, from a premier institute  Years of Experience 8+ years  Candidates having work-ex with:  - Online Retailers (Amazon, Flipkart, Snapdeal)  - Digital Banking   - Online Travel Portals  - Specialized Consultancy   - Should have handled a large team  - Proven success at building a sustainable, large scale, traffic acquisition function within the digital marketing space  Knowledge & Skills (Indicate which criteria are mandatory):  - At least one (5) years of hands-on digital marketing experience and (3) years of experience leading digital marketing teams  - Experience as a leader of the digital marketing function within a high-growth consumer facing organization  - Demonstrated success as the principal driver of effective performance marketing campaigns including traffic generation, landing page and conversion funnel development and back end optimization analytics  - Must have a strong understanding of digital marketing ecosystem and full command of PPC, SEO, social, display and affiliate advertising channels  - Comfort operating both at the C-Level but also delivering individual results in a lean culture   - Successful track record of superior new business creation and customer acquisition

Mumbai

AVP - Lead Generation/Traffic Acquisition - Consumer Internet  

AVP - Lead Generation/Traffic Acquisition - Consumer Internet   ,Job Description for AVP - Lead Generation/Traffic Acquisition - Consumer Internet   in Lead Search in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for AVP - Lead Generation/Traffic Acquisition - Consumer Internet   in Lead Search in  Mumbai for (8-15) years of experience. Apply Now!