AVP - Digital Marketing - Internet/Online

Lead theteam to drive brand communication, ATL marketing, ATL media planning and PR

- Buildthe value proposition, its offerings, and help create winning propositions and messaging for GTM

- Define the brand positioning, and design and deploy strategies to strengthen the brand and build brand equity.

- Work with external and internal team to create brand strategy, and develop a differentiated, hot and go-to brand

- Lead the marketing mix design and maximize the ROI through market mix modeling and marketing data analytics

- Develop a deep understanding of target consumer and become his/her advocate across company initiatives

- Collaborates across channels, internal show marketing teams to deliver an effective content marketing plan

- Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness