AVP Business Consulting - Retail Banking Analytics for an MNC Bank.

Job Function:

The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following

- Develop inferences and insights around customer behaviour and profitable growth scenarios

- Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.

- Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth.

- Asset and liability management and pricing.

Job Description :

- Provide thought leadership on product development across all or some products – Cards, Loans, Mortgages and Liabilities for Group and assess the impact of changes in pricing and marketing programs on business profitability

- Provide subject matter expertise in at least one of the marketing concepts Balance Transfers, Product Upgrades, Supplementary Cards, Flow of Funds, Deposit Pricing Simulations, Originations, Retention, etc.

- Lead analytical projects across countries within ASP region across multiple products and functions

- Drive business benefits through self-initiated projects

- Help the business understand the underlying drivers of profitability and help shape the strategic vision for team in the short and long term.

- Develop hypotheses about customer behaviour and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions

- Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability

- Develop program initiatives utilizing segmentation strategies based on customer behaviours, business drivers and economics, competitive environment and past program results

- Benchmark, communicate and track program results against plan

- Structure concise reports with marketing insights supported by solid analytics and logical thinking. Lead presentations and make recommendations to senior management.

- Identify process inefficiencies and develop solutions to streamline them.

- Ensure productivity and output of the self and team (as required) should fall in line with the stated SLAs. Monthly monitoring and review of all projects with stakeholders to ensure that all stated SLAs are met

- Manage relationships with key stakeholders in the Business to build confidence in team, facilitate migration of additional responsibilities to team and enable stakeholders investment in development of the team

- Build strong partnerships with the Regional strategy teams to drive day to day projects and analytic efforts to identify better business value.

- Recruit, on-board, train, coach, manage, develop and grow talent in team.

- Actively manage at least one COE wide Product/Propositions specialisms in a region (Unsecured lending, Liabilities, Advance, Premier, etc).

- Ensure adherence with all the applicable compliance policies (Data security policy, AML, operational risk, Functional manual, Group Compliance Manual, Audit recommendations, Internal Control requirements, regulatory guidelines etc.) and business standards of Organization as applicable. Take timely action on Audit comments and be able to demonstrate compliance with Internal controls.

Skills & Qualifications :

- B.Tech / MBA from a top School having 8+ years of relevant experience in Analytics in Retail Banking of banking product development, market research, business strategy and/or consulting. Experience in asset or liabilities products of retail banking is preferred.

- The ideal candidate combines strong business and analytical skills with project management and ability to influence others

- Strong analytical skills with knowledge of forecasting and finance modelling techniques and marketing research.

- Proven good business acumen. Strong understanding of consumer finance business drivers and pro forma financial analysis

- Excellent written and verbal communication skills. Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and management

- Excellent project management, exceptional multi-tasking and organizational skills.

- Demonstrated ability to work in large cross functional teams and within ambiguous roles. Strong leadership and interpersonal skills

- Proficiency in SAS, Programming languages and MS Office tools like Excel & PowerPoint is preferred

- Master’s degree from top-tier University with concentration on marketing, finance, economics or other quantitative fields such as statistics or engineering is preferred.

- Prior experience in direct people management is preferred.

Interested candidates can call @ 040-40101210/11.

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