AVP - Analytics - Branded Cards Strategy - BFSI

AVP - Branded Cards Strategy (Analytics)

About Our Client :

Our clients is one of the largest global Banks with demonstrated strengths across Corporate Banking, Consumer Banking and Investment Banking. They are looking for a AVP- Co branded cards strategy (Analytics) and will be reporting in to the VP/Director. The AVP will be responsible for managing the largest co branded cards portfolio for the bank . The co- branded cards are issued to major retail giants based out of USA.

Job Description :

As an AVP, you would be managing the entire customer life cycle for the co branded cards portfolio in terms of customer acquisition, on boarding, loyalty management and cross/up sell strategies.

Business/Department Objectives :

- Provide analytic support to the business teams, understand the business context

- Drive organizational development initiatives

- Schedule, prioritize & Manage the entire Campaign Life cycle from the Business side

- Customer Acquisition, Onboarding, Value Management, Retention & Win-Back

The Successful Applicant:

Education :

- Masters in a numerate subject such as Mathematics, Operational Research, Business Administration, Economics

Experience :

- 7-10 years of exposure to Financial Services or Retail Set up

- Candidate with experience in any of the following domain will be a plus point: Credit Cards, Co Branded Cards

Analytical Skills:

- Proficient in formulating analytical methodology, identifying trends and patterns with data Business impact analysis

Skills:

- In-depth understanding of Customer Lifecycle Management within the financial services domain (Cards, Retail Bank, Mortgage, Lending/Liability Product)

What's On Offer :

The role gives the candidate a chance to work in the marketing analytics functions for one of the largest credit card issuer in the world. The individual would form part of the Leadership team and responsible for contributing towards the vision of the organization.