Job Description:   Category Portfolio Planning   - Focus on building a carefully planned portfolio of innovative and differentiated strong brand that resonant with consumers   - Scans the external environment on a continuous basis to identify, analyse and capture market trends and demands and provides feedback to cater to the future requirement.  - Accountable for comprehensive competitive tracking including Communication/ promotion / strategy evolution/ pricing / Innovation and Renovation / Market share  - Reviews the information on pricing patterns and pricing decisions of all brands.  - Market research product testing, U&A studies  Developing and Driving Business Strategy & Roadmap  - Develops Annual Plans & Budgeting for the category and strives to increase return on expenditure on activation spends & brand endorsement.  - Translate Category Vision & Strategy to derive the overall Brand Strategy to develop a strong customer value proposition.  - Development and execution of brand and product strategies   - Monitors Health of the Brands, product performance segment wise and aligns actions to Marketing strategy.  Brand Management:  - Developing and delivering marketing and communications strategies for the category   - Overseeing implementation of the Marketing strategy including campaigns, activation, digital marketing, and PR.  - Media planning and review buying across all media forms and liaising with agency - Drives effective media planning & evaluation to ensure optimal ROI on all media investments  - Handled Celebrity endorsements   Category P&L planning  - Ensuring business results in line with agreed objectives top and bottom line  - Responsible for P&L tracking to ensure monthly evolution of financial KPIs are in line with business objectives  Desired skills & Experience  - Min 6 to 8 years + of post MBA experience  - A strong marketing exposure with large FMCG (exposure to both ATL & BTL and DIGITAL is preferable)   - Prior P&L responsibility for a set of products/SKUs  - Experience in Brand/Portfolio development & activation   - Working with diverse/multiple category teams   - Excellent people, interpersonal & influencing skills  - Conversant in English and Local language  - Prior experience of working with cross- cultural teams in Beauty/ Cosmetic segment.

Delhi NCR

Others

Avon - Brand Manager - Color 

Avon - Brand Manager - Color  ,Job Description for Avon - Brand Manager - Color  in Avon Beauty Products India Pvt. Ltd. in  Delhi NCR Others for (6-10) years of experience. Apply Now!

Job Description for Avon - Brand Manager - Color  in Avon Beauty Products India Pvt. Ltd. in  Delhi NCR Others for (6-10) years of experience. Apply Now!