Job Description:
- Use predictive modeling to predict customer / agent’s behavior and use them to create win-win solutions for Aviva and customer / agent.
- Improving acquisition efficiency by targeting and acquiring the customers with a propensity to buy and offering the right products.
- Build a customer profitability, segmentation model to identify the most profitable customers, products
- Develop and manage the foundational testing framework for acquisition related framework to improve data quality for future model builds.
- Organize data available through agents, SM's and tele-calling to increase analytics penetration in Aviva India.
- Managing and refreshing existing frameworks and models periodically.
- Develop and improve the data management discipline across the organization.
Skills/ Knowledge:
- Strong analytical skills, logical reasoning, numerical capabilities (Data interpretation and comfort with numbers), and structured thinking are a must.
- Expertise in business analytics
- Expertise in tools like SAS / SPSS.
- Statistical knowledge.
- Good domain knowledge of processes and products in the retail banking/insurance space.
- Strong communication, analytical and presentation skills.
- Excellent MS Word, MS Powerpoint skills required
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