Associate VP - Product Management - B2C Online/Mobile Product

Company Profile :

An education-technology company runs assessment test, the largest employ ability test in India with growing presence in other countries. It seeks to build a GRE/SAT-for-jobs to enable feedback, efficiency and meritocracy in employment markets. Whereas MOOCs is scaling learning, assessment test plays the important complementary role of gauging learning and statistically matching skills to job.

Experience required : 3-5 Years

Salary : Not a bar for right candidate

Job Role :

- Manage the technical product design from idea to product launch of Web and Mobile application.

- Outline detailed specifications that can be given to our high-octane development team to build.

- Gather, document and establish business requirements.

- Analyse data of our past customers to understand their purchase decisions.

- Work closely with executives in marketing, IT, development, finance and sales to understand business requirements.

- Analyse differentiation in competitor offerings.

- Drive product roadmap.

- Develop product positioning and messaging that differentiates your products in the market.

- Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition.

- Demand generation develop the strategy and manage the marketing programs that drive demand for your products.

- Define segmentation, scenarios, buyer personas and value proposition and use that to build positioning, targeting, pricing and messaging.

- Create and execute successful outbound marketing campaigns to generate leads and improve online sales.

- Create content to support all of the above including whitepapers, presentations, guides, product videos, customer success stories, blog posts, ebooks, infographics, webinars, banners, flyers, and more.

- Optimize non-paid acquisition costs and life-time value through strategy, tactics and "growth hacks".

- Always validate your hypotheses through customer insights, data analysis and testing.

Desired Candidate Profile :

- Experience and passion to create consumer facing applications with a strong understanding of usability.

- 2+ years of experience in Product management.

- Experience developing web and mobile consumer facing apps.

- Understanding of technology stacks (HTML, CSS, Js, LAMP, etc).