Associate Partner - Digital Marketing - BFSI

The position is based with a Reputed Bank at Gurgaon,where a candidate with strong experience in Digital marketing, online advertising, website development, online campaign management, multi device execution and social media is required.

Associate Partner – Digital Marketing will be responsible for developing and executing overall strategy for social media and digital marketing efforts for the Bank brand. It is an opportunity for the right individual to have an impact on the brand through progressive marketing strategies across all media. This person will be responsible for cutting through the clutter to build and position the Bank brand with existing clients and target customers through the use of social media, as well as select online media opportunities and strategic digital partnerships.

Main Job Tasks and Responsibilities

- Planning, development and execution of digital programs and campaigns, including online advertising, website strategy, social media and mobile

- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.

- Managing various e-mail campaigns across products, services and segments

- Identify and develop integrated partnership / sponsorship strategies to meet brand goals

- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners

- Digital Marketing Strategies and Media

- Social Community Management

- Online Content / Editorial Creation and Production

- Digital Public Relations

- Digital Production and Development

- Online Reputation Management

Education and key competencies

- MBA in Marketing/Communications with at least 10 years of work experience

- Minimum of 5 years of experience in the field of Digital marketing, online advertising and social media marketing

- Proficiency in graphics, web advertising, social media and web development is a must

- Deep understanding of digital marketing and digital production

- Proven experience delivering effective and innovative digital campaigns

- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications

- Experience managing successful social media campaigns, and a solid understanding of social marketing

- Solid understanding of web metrics and digital analytics. Ability to generate, analyze and interpret data

- In-depth knowledge of SEO and adwords programs

- Social community management experience including crisis management

- Experience managing digital production including agency production team resources

- Contacts and well developed relationships across relevant online press channels; experience executing social public relations campaigns

- Digital media buying & implementation experience including progressive & holistic social media

- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business

- Strong management skills, excellent oral and written communication skills

Harveen Kapur