Associate Director/VP - Marketing - Hospital

About the Client

Our client runs 300-bed multi-specialty tertiary care hospital built on a total of 300,000 square feet in Pune focused on providing quality healthcare services in the region. Equipped with leading medical technology, comfortable stay options, a wide-spread network of ambulances and innumerable options to create the best healthcare experience and outcomes both within its premises and extending to a patient's home, it is focused on leadership and transformation of healthcare definition in our country.

The hospital strives to meet the needs of an advanced medical facility in this area and ensures that people do not have to compromise on health care standards or face the inconvenience and risks of lengthy travel. Besides the core medical and surgical areas of the hospital, its facility provides several support services, rehab services and value added services to patients and families. Some like an outdoor yoga and physio center, nature walks, and music therapy services are truly unique.

About the Role

Designation: Associate Director/VP

Reports to: Managing Director

Location: Pune, MH

Roles and Responsibilities

- Handle complete responsibility for the marketing, branding, communication and business development activities

- Work on developing, implementing and executing strategic marketing plans based on the annual budget

- To formulate brand plan and propose various marketing strategies in accordance to the hospital vision

- Identifying and networking with prospective corporate clients, generating business from them and achieving profitability

- To execute the various activities planned as per the marketing plans, for example, Workshops Camps, Patient Education Program,

Life - Style Management Program Etc.

- Develop and establish establishing marketing and communications policies, protocols and procedures and best practices

- Develop and drive internal and external communication strategy and work with branding, marketing, and PR firms for its execution

- Develop and track metrics for evaluating the marketing program. Provide periodic report to management

Requirements

Any Graduate + MBA from premium B school

10+ Years- experience of which 5+ years should be managing the marketing and business development activities for multi-speciality hospital