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08/11 Verified Recruiter
HR Manager at Leading Pharma Company

Views:59817 Applications:486 Rec. Actions:Recruiter Actions:89

Associate Director - Marketing Excellence - Pharma (10-15 yrs)

Mumbai Job Code: 392297

Key Accountability : P & L for the divisions and market share for key brands

Marketing Planning Processes

- Drive brand planning process and ensure completion of brand plans for Build / Invest / Pillar brands for BUs handled

- Strengthen brand building process through use of agencies, application of MPIA framework & building marketing effectiveness framework for marketing initiatives

- Focus on leading brands, drive deep dives and play supportive role for key projects related to leading brands

- Annual brand plan & Cyclewise programs to be discussed and formally approved

Marketing Execution

- Utilize brand audit mechanisms integrating internal and external KPIs to gauge brand health, discuss & drive relevant actions with marketing managers

- Empanel advertising agencies and institutionalize working relationship through briefing process, development of integrated media and impact through performance data and market share gains

- Support usage of market research for large brands as required

Capability Building

- Support capability building of brand managers through facilitation of external and internal (IMS/medical ) learning programs - engaging with external firms, internal HR, medical, market research to ensure timely execution of training

- Drive reward & recognition programs for brand managers

- Involvement in recruitment of brand managers & deliver onboarding programs for marketing excellence framework for new recruits

Communication

- Build annual & cycle themes for field force - creation of communication package, relevant audio & video communication

- Co-lead the annual Ace Awards ceremony including event management

Involvement in field communication meetings to build engagement of field employees

JOB SPECIFICATIONS:

Skill, Education, Experience Education

- Pharmacy graduate / Science graduate

- MBA from reputed institute

Experience

- At least 10 - 12 years of experience in pharma industry with experience in handling brands covering at least two of the listed areas - large size, new brands, Lifecycle management of brands, launch of new divisions, super specialty brands

- Candidate can be from an MNC working currently as a marketing manager, FMCG or advertising agency

Skills

- Analytical skills

- Creativity and innovation

- Meticulous project management skills

- Coordination

KEY COMPETENCIES REQUIREMENTS:

Leadership

- Good understanding of pharma market, trends and ability to drive marketing actions based on data

- Strong marketing and brand building skills

Build Our Organization and Inspire

- Ability to collaborate with commercial and build strong campaigns

Set Vision and Strategy

- Ability to think big for the portfolio and understand the developments of markets and therapies and propose strategic direction accordingly

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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