Key Accountability : P & L for the divisions and market share for key brands  Marketing Planning Processes  - Drive brand planning process and ensure completion of brand plans for Build / Invest / Pillar brands for BUs handled  - Strengthen brand building process through use of agencies, application of MPIA framework & building marketing effectiveness framework for marketing initiatives  - Focus on leading brands, drive deep dives and play supportive role for key projects related to leading brands  - Annual brand plan & Cyclewise programs to be discussed and formally approved  Marketing Execution  - Utilize brand audit mechanisms integrating internal and external KPIs to gauge brand health, discuss & drive relevant actions with marketing managers  - Empanel advertising agencies and institutionalize working relationship through briefing process, development of integrated media and impact through performance data and market share gains  - Support usage of market research for large brands as required  Capability Building  - Support capability building of brand managers through facilitation of external and internal (IMS/medical ) learning programs - engaging with external firms, internal HR, medical, market research to ensure timely execution of training  - Drive reward & recognition programs for brand managers  - Involvement in recruitment of brand managers & deliver onboarding programs for marketing excellence framework for new recruits  Communication  - Build annual & cycle themes for field force - creation of communication package, relevant audio & video communication  - Co-lead the annual Ace Awards ceremony including event management  Involvement in field communication meetings to build engagement of field employees  JOB SPECIFICATIONS:   Skill, Education, Experience Education   - Pharmacy graduate / Science graduate   - MBA from reputed institute   Experience   - At least 10 - 12 years of experience in pharma industry with experience in handling brands covering at least two of the listed areas - large size, new brands, Lifecycle management of brands, launch of new divisions, super specialty brands   - Candidate can be from an MNC working currently as a marketing manager, FMCG or advertising agency   Skills   - Analytical skills  - Creativity and innovation   - Meticulous project management skills   - Coordination  KEY COMPETENCIES REQUIREMENTS:   Leadership   - Good understanding of pharma market, trends and ability to drive marketing actions based on data  - Strong marketing and brand building skills   Build Our Organization and Inspire   - Ability to collaborate with commercial and build strong campaigns  Set Vision and Strategy   - Ability to think big for the portfolio and understand the developments of markets and therapies and propose strategic direction accordingly

Mumbai

Associate Director - Marketing Excellence - Pharma 

Associate Director - Marketing Excellence - Pharma  ,Job Description for Associate Director - Marketing Excellence - Pharma  in Leading Pharma Company in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Associate Director - Marketing Excellence - Pharma  in Leading Pharma Company in  Mumbai for (10-15) years of experience. Apply Now!