Associate Director - Email Marketing - eCommerce

India's leading eCommerce company is looking for Associate Director who will drive the entire email marketing function.

In this position you will be responsible for:

- Manage the entire email marketing function.

- Responsible for all communications programs, program profitability, and long-term growth.

- Staff and manage a team of email marketing professionals.

- Oversee relationship with a third-party email service provider(s).

- Meet the business needs of a variety of internal constituencies that rely on email marketing to further their business objectives. These “clients” include other marketing channels, product managers, members of our supply organization, retail categories and more.

- Work collaboratively with Advanced Analytics, Product Strategy, and Product Development to identify and implement advanced analytic and technology approaches that can further the email marketing agenda.

- Oversee the continual development, measurement, and optimization of campaign and portfolio testing programs using a “Champion - Challenger” paradigm implemented by team.

- Identify and oversee the implementation of new technologies, services, automation capabilities.

Candidate Requirements:

- Strong understanding of Internet-based consumer behavior and digital marketing tactics.

- 5+ years’ experience in email marketing, customer life-cycle driven programs, particularly at the management level.

- Superior analytical thinking, communication and project management skills.

- Master's degree in Marketing or related field.

- Ability to execute in a rapidly changing and fast moving organization.