Associate - Data Analytics - BFSI

Experience (Years):

- Experience in customer segmentation and risk modelling for credit cards

- Experience in CRM Marketing analytics

- Experience in digital modeling

- People only from consulting experience in Services industry like eCommerce, online retailing, banking, insurance apply

Qualification: Engineering /MBA from a premier institution

Specific Skill Set:

- Attribution modeling preferably using Bayesian probabilistic techniques,

- Markov Chain Monte Carlo (MCMC) algorithms.

Expected tools:

- Python/ WEKA/R/ MatLab / SAS etc.

- Machine Learning expertise will be an added advantage

Job Responsibilities:

- Developing Attribution Modeling algorithms and automating the solution for eCommerce and for online-offline services marketers, working closely with the business consultants.

- Guide the clients Data Management Platform (DMP) process

- Lead a development team and engage with the client on customizing and expanding the solution to cover new channels.