Director at People Value Consulting
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Assistant Manager - Retention - Marketing Operation - Telecom (3-9 yrs)
- Responsible for Customer Retention activities
- Primary responsibility is to drive long term & short term retention programs and churn management.
- Creation and execution of successful customer retention programs
- Coordinate with Other Departments and manage Churn programs effectively
- Responsible for continuously tracking the Retention programs & regularly revisiting all the components of the process to ensure that it remains robust & aligned to business delivery requirement.
- Daily, weekly & monthly analysis & MIS for driving retention initiatives.
- Responsible for product/package creation in various back end systems and coordinate for their launches in the market
- Coordinate with back end IT/IN/RA/Corporate/CS team for product creation as per consumer offering.
Maintain Product :
- Financial working, Pricing approvals and Product life cycle management. Analyze the product performance and do the necessary changes if required.
- Make internal / external communications plan for new products
- Maintain historical data and reports
- Responsible for detail competition monitoring and analysis w.r.t. products & offerings (Both Marketable & Segmented)
- Understand market/competition activity and daily tracking of competition information from various sources like web sites, Press & Electronic media, Market sources etc.
- Gather customer insights from retail and customer touch point inputs and arrive at tactical and strategic programs & retention tools
- The position requires strong coordination with IT Operations, Customer Care, After Sales & Commercial team to ensure success operations
- Functionality development through IN/IT/Campaign teams for various activity
Required Skills :
- Hands on in Product management and Customer Management skills
- Understanding of customer life cycle
- Large data base handling through Excel / Access / any other data management tools
- Strong analytical skills
- Strong Excel/Access/Power-point skills
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