Assistant Manager - New Category - FMCG Conglomerate - IIM/XLRI/FMS/IIFT/TISS

India's largest multi-business conglomerate, with diversified presence in various verticals within the FMCG space is looking for professional candidates for the Assistant Manager, New Category role.

Designation : Assistant Manager, New Category

Requirement : Candidate with 2-3 years of work experience within the FMCG space from Premier B schools are preferred ( 2012,2013 batch). The incumbent with an exposure to home care or personal care division would be an added advantage.

Location : Chennai

Key Accountabilities :

- Business Development & Results

- Consumer & Market Research

- New Category Development

- Customer Relationship Management

Core Responsibilities :

New Category Development :

- Gather inputs from market research data, consumer insights to identify key opportunity segments and develop / execute market entry strategies within the segments / categories.

- Conceptualization of new category ideas and translating them into product development briefs.

- Analyze the current and past industry trends, market competitiveness of products and SKU's, consumer requirements to propose brand portfolio

- Coordinate for Consumer Preference Testing (CPT) with MR/ PD team; Conduct field visits to validate the results of CPT

- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch

- Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication & defining the socio-economic class of target segment

Business Development & Results :

- Manage the designated external agencies for necessary packaging / labeling development.

- Work with brand / media teams for development of brand communication

Consumer & Market Research :

- Participate in field work related to market research to obtain first hand consumer insights

- Participate in identification of key trends from the market research report and usage of key trends for building brand initiative

Customer Relationship Management :

- Review of relationship with customers (Customer Satisfaction Assessment)

- Strive towards being seen and experienced as Category experts so that customers seek our inputs.

Code of conduct and ensuring compliance of statutory norms :

- Adherence to the code of conduct

- Conformation to all financial and administrative systems.

- Compliance with all statutory and regulatory norms.