Assistant Manager - Media - FMCG

Position: Assistant Manger Media

Reporting to: Media Manager

Location: Bangalore

Candidate who is passed out from MICA and working with good Media agency like - GroupM, Falcrum, Mindshare, Starcom etc.

Category Business Planning : Work with the Manager - Media to provide inputs on above the line (ATL) spend based on overall category launches planned for the year

- Discuss and suggest media strategy for all category initiatives.

- Prepare and track media budget as a part of the overall marketing budget

- Media Planning: Review proposal prepared by agency in terms of media mix, target audience, markets and operating levels

- Provide inputs to the Manager - Media and the Brand Team on critical media vehicles for increased communication

- Media Implementation: Execution the Media plan for each brand/ activity periodically

- Develop and execute sponsorship and media properties (brand shows)

- Media Investments : Participate in annual media buying meeting; Provide inputs for foods business

- Provide benchmarks to the agency media buying

- Finalize media partners and their respective allocations along with the media agency and Manager - Media.

- Media Activation: Conceptualize idea for communication along with the agencies along with the Manager - Media.

- Review the media plan prepared and suggest to the Manager - Media the shortlisted agencies based on the plan

- New Product/ Product Extension Planning, Development and Launch: Provide inputs to the brand team on media market intelligence (rates, competition strategies etc.)

- Consumer Promotions: Negotiate and finalize media property deals along with the brand team and Manager - Media.

- Brand Plan Review : Take corrective actions to improve media effectiveness

- Monitor and review implementation of improvement initiatives

- Market Research Conceptualization and Execution - Review reports created by market research agencies along

Contact Person - Mehul Deshmukh

Mob - 8390103003

Media Planning

Media Relations

Marketing

Brand Management

Market Research