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20/12 Mehul Deshmukh
Recruitment Consultant at ACH Management Consulting

Views:5636 Applications:375 Rec. Actions:Recruiter Actions:90

Assistant Manager - Media - FMCG (2-5 yrs)

Bangalore Job Code: 183130

Position: Assistant Manger Media

Reporting to: Media Manager

Location: Bangalore

Candidate who is passed out from MICA and working with good Media agency like - GroupM, Falcrum, Mindshare, Starcom etc.

Category Business Planning : Work with the Manager - Media to provide inputs on above the line (ATL) spend based on overall category launches planned for the year

- Discuss and suggest media strategy for all category initiatives.

- Prepare and track media budget as a part of the overall marketing budget

- Media Planning: Review proposal prepared by agency in terms of media mix, target audience, markets and operating levels

- Provide inputs to the Manager - Media and the Brand Team on critical media vehicles for increased communication

- Media Implementation: Execution the Media plan for each brand/ activity periodically

- Develop and execute sponsorship and media properties (brand shows)

- Media Investments : Participate in annual media buying meeting; Provide inputs for foods business

- Provide benchmarks to the agency media buying

- Finalize media partners and their respective allocations along with the media agency and Manager - Media.

- Media Activation: Conceptualize idea for communication along with the agencies along with the Manager - Media.

- Review the media plan prepared and suggest to the Manager - Media the shortlisted agencies based on the plan

- New Product/ Product Extension Planning, Development and Launch: Provide inputs to the brand team on media market intelligence (rates, competition strategies etc.)

- Consumer Promotions: Negotiate and finalize media property deals along with the brand team and Manager - Media.

- Brand Plan Review : Take corrective actions to improve media effectiveness

- Monitor and review implementation of improvement initiatives

- Market Research Conceptualization and Execution - Review reports created by market research agencies along

Contact Person - Mehul Deshmukh

Mob - 8390103003

Media Planning

Media Relations

Marketing

Brand Management

Market Research

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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