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07/11 Mehul Deshmukh
Recruitment Consultant at ACH Management Consulting

Views:7136 Applications:435 Rec. Actions:Recruiter Actions:83

Assistant Manager - Media - FMCG (2-5 yrs)

Bangalore Job Code: 174303

Position: Assistant Manger Media

Reporting to: Media Manager

Location: Bangalore

Candidate who is passed out from MICA and working with good Media agency like - GroupM, Falcrum, Mindshare, Starcom etc.

Category Business Planning : Work with the Manager - Media to provide inputs on above the line (ATL) spend based on overall category launches planned for the year

- Discuss and suggest media strategy for all category initiatives.

- Prepare and track media budget as a part of the overall marketing budget

- Media Planning: Review proposal prepared by agency in terms of media mix, target audience, markets and operating levels

- Provide inputs to the Manager - Media and the Brand Team on critical media vehicles for increased communication

- Media Implementation: Execution the Media plan for each brand/ activity periodically

- Develop and execute sponsorship and media properties (brand shows)

- Media Investments : Participate in annual media buying meeting; Provide inputs for foods business

- Provide benchmarks to the agency media buying

- Finalize media partners and their respective allocations along with the media agency and Manager - Media.

- Media Activation: Conceptualize idea for communication along with the agencies along with the Manager - Media.

- Review the media plan prepared and suggest to the Manager - Media the shortlisted agencies based on the plan

- New Product/ Product Extension Planning, Development and Launch: Provide inputs to the brand team on media market intelligence (rates, competition strategies etc.)

- Consumer Promotions: Negotiate and finalize media property deals along with the brand team and Manager - Media.

- Brand Plan Review : Take corrective actions to improve media effectiveness

- Monitor and review implementation of improvement initiatives

- Market Research Conceptualization and Execution : Review reports created by market research agencies along

Contact Person - mehul deshmukh
Mob - 8390103003

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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