Assistant Manager - Media - FMCG

Position: Assistant Manager – Media

Location: Bangalore

Qualification: MBA or PG from Top B School

Experience: 3 to 5 years’ of experience with at least 2 to 4 years in the Media portfolio (corporate and media agency related experience) with FMCG Industry.

- Category Business Planning: Work with the Manager - Media to provide inputs on above the line (ATL) spend based on overall category launches planned for the year

- Discuss and suggest media strategy for all category initiatives.

- Prepare and track media budget as a part of the overall marketing budget

- Media Planning: Review proposal prepared by agency in terms of media mix, target audience, markets and operating levels

- Provide inputs to the Manager – Media and the Brand Team on critical media vehicles for increased communication

- Media Implementation: Execution the Media plan for each brand/ activity periodically

- Develop and execute sponsorship and media properties (brand shows)

- Media Investments: Participate in annual media buying meeting; Provide inputs for foods business

- Provide benchmarks to the agency media buying

- Finalize media partners and their respective allocations along with the media agency and Manager – Media.

- Media Activation: Conceptualize idea for communication along with the agencies along with the Manager – Media.

- Review the media plan prepared and suggest to the Manager – Media the shortlisted agencies based on the plan

- New Product/ Product Extension Planning, Development and Launch: Provide inputs to the brand team on media market intelligence (rates, competition strategies etc.)

- Consumer Promotions: Negotiate and finalize media property deals along with the brand team and Manager - Media.

- Brand Plan Review: Take corrective actions to improve media effectiveness

- Monitor and review implementation of improvement initiatives

- Market Research Conceptualization and Execution : Review reports created by market research agencies along with Manager - Media and implement corrective actions.

Contact Person - Mehul Deshmukh
Mob - +91 83901 03003