Assistant Manager - Marketing & Publicity

We are a leading Executive Search Firm catering to various sectors. We are looking for a suitable candidate for the following position on behalf of a client which is a leading publishing house.

Role Purpose : Responsible for managing publicity and marketing for the assigned titles (local & international), through different mediums including activations, campaigns, digital mediums, media coverage etc.Also supporting larger branding events

Stakeholders :

Internal : Editorial, Sales, Production

External : Authors, Media Representatives, PR Agencies, Vendors

Key Responsibilities

- Manage publicity and promotions plans for authors, lists and imprints as decided, in both traditional, electronic and digital media.

- Planning and executing other BTL activities such as promotional tie-ups with different companies and associations. Planning retail and sales promotions. Maintaining a strategy and an update on all plans.

- Managing author relationships with promotion and publicity department, address related queries, managing their expectations best and keeping them regularly updated on all progress with their book.

- Coordinating with internal and external teams. Briefing and managing design and print agencies and other outsourced vendors.

- Liaise with media to ensure regular and high coverage for books on list. Ideating PR plans and promotional material for media as required.

- Build strategic relationships with key media

- Work with physical and online retail marketing contacts for promotion of titles in stores and online

- Manage and ideate print marketing for specified books, and also coordinate with the Marketing Executive for timely and error-free dispatch of the same

- Event Planning and Marketing: Planning and organizing details of book readings, bookshop events, literary festival events etc.

- Working within any set budget for titles allocated

Desired Traits

1. Thorough knowledge & understanding of the media

2. Awareness of Indian book consumer and market for each title/author

3. Knowledge book retail market

4. Excellent inter-personal skills

5. Good Negotiation skills

6. Communication &Influencing skills

7. Creative Thinking

8. Problem Solving - Quick Thinking

9. Time management and multi-tasking

10. Adaptability

Performance Indicators

1. Effectiveness of media campaigns - ability to generate coverage for titles and authors which hits the right target market

2. Relationships with internal and external stakeholders - particularly providing excellent author care

3. Innovative thinking - new approaches to publicity and promotion

4. Effectiveness within the team