Assistant Manager - Marketing - FMCG

We are an executive search organisation based in Delhi and currently we have an opening for Ahmedabad Location

Designation: Assistant manager marketing

- 5 to 7 year into ATL , BTL & Trade marketing into Telecom/FMCD/FMCG/Consumer Electronics/Home Appliances.

- Max experience: upto 7 years.

Profile :

- Works as a asst. marketing manager handling end to end marketing responsibility of designated channels and areas for the region

- Manages an external team of agencies, merchandisers, vendors.

Objectives: Channel marketing responsibility :

- Works in a program mode and acts as the program lead for all marketing activities in the channel for the geography

Key Pivot and interface for Marketing/GTM plans in a geographical sales area across channels. Is responsible for :

- Retail rollouts

- Execute Marketing activity calendar for designated channel.

- Visual merchandising, Planogram consistency.

- Drive Vino for the designated channel in the region.

- Vendor management - manages teams of BTL agencies, merchandisers, vendors for GSB, store branding, store deployment, POSM etc

- Competitive tracking, analysis and planning.

Key Interface : RMM, Area Marketing Managers, SM, BM, Vendors/ agencies, Activation team, retail partners/customers.

Travel : 50% of the time, travel within the state.

Know how required : This role requires a prior knowledge and experience in the BTL & retail / channel marketing function

- Requires strong networking skills.

- This role requires strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.

- Ability to multi task, adapt to market dynamics, strong team player

- High human interface with LO marketing, sales, vendor teams. The positions/persons will be based in different states of the country and more specifically in designated towns within the Los.

- MBA or PGDBM from a tier2/3 B-School

- Relevant experience of 3 plus years and has prior marketing experience

CTC offer: Negotiable

Locatin : Ahmedabad