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28/11 Nidhi Kalra
Director at Its All About People Pvt. Ltd.

Views:13139 Applications:1107 Rec. Actions:Recruiter Actions:973

Assistant Manager - Market Research - FMCG (1-2 yrs)

Delhi/NCR Job Code: 281315

General Accountability :

- To initiate and coordinate consumer research needs of the marketing team.

- To facilitate gaining consumer feedback for all new product launches, advertising evaluation, promotions and any other marketing initiative which is consumer touching

- To generate trends / consumer insights for the confectionery and salty snacks category and specific brand related diagnostics

Nature & Scope :

- Analyze consumer research data to identify insights, trends, and implications that add value to the design and implementation of strategic business initiatives.

- Play a key role in designing research plans to generate the understanding needed to solve business issues or capitalize upon market opportunities.

- Create a competitive advantage through consumer and market understanding.

- Provide direction to outside agencies and internal resources in the design and implementation of research programs, processes, and result analysis and reporting.

- Support primary consumer research to identify, analyze, track, and report actionable consumer insights to key business stakeholders so as to support key business initiatives.

- Manage on-going consumer data and tracking services, perform routine and extraordinary analysis, and ensure appropriate reporting access, formats, and analysis for all business functions.

- Support the communication of key facts, trends, and implications via systematic reports, scheduled presentations, and ad-hoc support for key marketing initiatives.

- Participate in brand teams for program development, analysis, and/or special projects - provide market and consumer insight, relevant data or analysis, manage or lead further research needs.

- Identify new business opportunities and interpret complex information and data to stimulate ideas, concepts, initiatives and strategies.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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