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Senior Consultant at Antal International
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Assistant Manager - Digital Marketing - Retail (4-10 yrs)
Scope:
Help grow and accelerate the company's business, and brand preference, on the e-commerce channel
- Increase reach and presence of the brand online
- Develop a consumer centric online shopping experience
- Develop and lead the implementation of integrated wholesale online digital communications campaign to support the brand's business objectives and commercial goals
Key performance Indicators (including, but not restricted to):
- Tracking impact to e-Comm business: growth in units, revenue, transactions and sell-through
- Tracking brand metrics : Awareness, Recommendation, Authenticity.
- Tracking E-Comm indicators: Reach, impressions, conversion, CTR
Key Responsibilities :
Strategy :
- Develop and implement consumer-centric digital online strategy and initiatives that are aligned with the overall marketing plan.
- Develop an E-Commerce marketing strategy to achieve overall e-commerce objectives.
- Ensure a consumer centric shopping experience
- Develop and implement consumer-centric digital online strategy and initiatives.
- Manage omni-channel integration from a marketing perspective.
Operations :
- All communication across e-commerce channels to be consistent with the tonality, quality of the company and is updated periodically as required.
- Maximize sell-through and demand creation through agreed online activities.
- Ensure continuous optimization of e-commerce marketing channels to drive greater traffic/conversion rate
- Regular reporting / KPI management on E-commerce digital marketing activities
- Content creation for use in catalogues
- Provide EComm partners with shoot guidelines and influence content created by them.
- Work closely with Key Account Managers to deliver and bring holistic product concepts to life
- Collaborate with Key Account Manager in the development of specific actions/campaigns to increase business performance.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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