Assistant Manager - Digital Marketing - Retail

Scope:

Help grow and accelerate the company's business, and brand preference, on the e-commerce channel

- Increase reach and presence of the brand online

- Develop a consumer centric online shopping experience

- Develop and lead the implementation of integrated wholesale online digital communications campaign to support the brand's business objectives and commercial goals

Key performance Indicators (including, but not restricted to):

- Tracking impact to e-Comm business: growth in units, revenue, transactions and sell-through

- Tracking brand metrics : Awareness, Recommendation, Authenticity.

- Tracking E-Comm indicators: Reach, impressions, conversion, CTR

Key Responsibilities :

Strategy :

- Develop and implement consumer-centric digital online strategy and initiatives that are aligned with the overall marketing plan.

- Develop an E-Commerce marketing strategy to achieve overall e-commerce objectives.

- Ensure a consumer centric shopping experience

- Develop and implement consumer-centric digital online strategy and initiatives.

- Manage omni-channel integration from a marketing perspective.

Operations :

- All communication across e-commerce channels to be consistent with the tonality, quality of the company and is updated periodically as required.

- Maximize sell-through and demand creation through agreed online activities.

- Ensure continuous optimization of e-commerce marketing channels to drive greater traffic/conversion rate

- Regular reporting / KPI management on E-commerce digital marketing activities

- Content creation for use in catalogues

- Provide EComm partners with shoot guidelines and influence content created by them.

- Work closely with Key Account Managers to deliver and bring holistic product concepts to life

- Collaborate with Key Account Manager in the development of specific actions/campaigns to increase business performance.