Assistant Manager - Consumer Marketing - FMCG/Hospitality

Summary of Key Responsibilities:

Responsibilities and essential job functions include but are not limited to the following:

- Support the marketing team in execution of digital campaigns, CRM and loyalty program

- Manage agencies & coordinate all creative and campaign implementation

- Manage digital marketing campaign and social media channels

- Coordinate & work with the marketing team on the successful execution of our loyalty program

- Build and manage a CRM calendar

- Grow and utilise the CRM database and manage customer relationship and retention

- Support implementation on a data-based and analytical approach to defining key market communication strategies

- Gain consumer insights from CRM & Loyalty program to deliver marketing value in communication planning - Ensure roll out of timely email marketing to our loyal customers

- Assist in Managing the company website & coordinate with respective stakeholders on content development and updating

- Work with stakeholders and help support development on a customer-centric plan for driving customer engagement and loyalty

- Share relevant reports on a timely basis

- Liaise with IT and other technology partners/agencies to ensure successful execution of Starbucks card and loyalty program

- Competitive scanning and reporting in the loyalty and digital space Qualifications Required knowledge, skills and abilities

Key Qualifications:

- MBA with specialization in Marketing, Business

- 2-3 years prior experience in consumer marketing

- Demonstrated ability to manage multiple priorities, projects, and deadlines simultaneously

- Proven organizational skills; great attention to detail and expertise in managing and prioritizing multiple projects

- Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary team and build relationships

- Good communication skills; both written & verbal.

- Preferable to have good Analytical skills.

- Good understanding of web/digital media & technologies.

- Proficient in Excel and PowerPoint.