ITC Ltd. - Asst Brand Mgr - Chennai  - We are in the process of sourcing for An Assistant Brand Manager for ITC's Stationary Division (Brands - Classmate & Paperkraft). The position would be based at Chennai.   About Classmate :   - Classmate, by ITC, was launched in 2003 as a complementary notebook brand to Expressions Greeting Cards. By 2007, it grew into INDIA'S NO.1 NOTEBOOK BRAND- . It has since been committed to providing high quality stationery products that are a result of a deep understanding of our consumers, thoughtful ideation, innovative designs and superior craftsmanship!   - The Classmate range of products includes NOTEBOOKS, PENS (ball, gel, roller and fountain), PENCILS (mechanical and wood-cased), MATHEMATICAL DRAWING INSTRUMENTS, ERASERS, SHARPENERS and ART STATIONERY (wax crayons, colour pencils, sketch pens and oil pastels).  - The Classmate philosophy is simple: Everyone is born unique. Classmate stands for the celebration of this uniqueness within every individual to ensure that the seed of originality does not get lost. Classmate encourages its users to nurture their true talent, follow their true calling and become whatever they truly want to be.  - Classmate aids in this by offering high quality products that are affordable. After all, in the right hands, a pen can be much more than a pen, and a notebook can be a window to the world.  - As a partner and friend to children during their most important years, Classmate attempts to create an environment for them to learn and grow in, as they write their own futures, encouraging them to, 'Likho Apna Kal! ' For more details please visit http://www.itcportal.com or http://classmatestationery.com/.  Company : ITC Ltd.  Position : Assistant Brand Manager (Stationery Division)  Reporting To : - Brand Manager  Location : Chennai, Tamil Nadu.  Key Responsibilities :  - Category Business Planning :Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections  - Brand Planning :Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health  - Portfolio Planning :Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio  - New Product/ Product Extension Planning, Development and Launch :Gather inputs from market research data, consumer insights for preparation new product brief  - Assist the Brand Manager in preparing the product brief  - Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team;   - Conduct field visits to validate the results of CPT  - Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch  - Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication  - Packaging Development :Analyze the market research data on new packaging trends in the market (if, required)  - Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product  - Trade Promotion (Domestic Market) :Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;   - Conceptualize trade promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief  - Consumer Promotion (Domestic Market) :Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief  - Present the brief to Brand Manager and seek approval  - Evaluate the feasibility of co-promotion by tying up with external agencies  - Seek approval for co-promotion  - Identify the external agency  - Brand Plan Review :Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis  - Prepare the brand review presentation basis the variance analysis  - Consumer Complaint Addressal : interact with customers to identify the root cause of market complaints  - Coordinate with various departments / functions for addressal of consumer complaints  - Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights  - Provide inputs for preparation of market research brief on strategic/ tactical research requirements  - Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives  - Media Activation :Plan and prepare the brief for event activation  - Seek approval   - Identify agencies for event activation  - Negotiate contract terms with the agencies  - Plan for execution of the event  - Demand Planning :Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)  - Order Fulfilment :Participate in identification of root cause for non-fulfilment of sales orders  - Inform respective functions / departments for issue resolution; Track order fulfilment rate at WSP  Technical Knowledge :  Essential :  - Knowledge of brand management (product, price, promotion, placement);  - Knowledge of statutory compliance related to the category products (legal mandatory);  - Basic knowledge of category/ product specific manufacturing process and technology;  - Basic knowledge of research methodologies and tools;  - Basic understanding of consumer behaviour and market trends  - We are essentially looking at Premier B School 2013 onwards pass outs with two to three years experience with at least 06 months exposure to Brand Management.   Please apply with your current C.V  Sanjay Sharma  Mobile: +91-9250003505

Chennai

Assistant Brand Manager - Stationery Division - IIM/ISB/XLRI/FMS/MDI 

Assistant Brand Manager - Stationery Division - IIM/ISB/XLRI/FMS/MDI  ,Job Description for Assistant Brand Manager - Stationery Division - IIM/ISB/XLRI/FMS/MDI  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (0-3) years of experience. Apply Now!

Job Description for Assistant Brand Manager - Stationery Division - IIM/ISB/XLRI/FMS/MDI  in AKNA Management Solutions Pvt. Ltd. in  Chennai for (0-3) years of experience. Apply Now!