Assistant Brand Manager
Reporting to : Brand Head
Location : Mumbai
Industry : FMCD (Fashion & Lifestyle)
Preferred Female candidate only
Candidate should have experience with Brand Management, NPD, ATL, BTL activities, Media Management and MBA from Top B schools like MICA, IMT NMIMS etc.
Job Description :
Product Management :
- Responsible of product lifecycle management from concept to end product on shelf
- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping
- Product costing and price point decisions in consultation with Brand Head
- Working with the SCM and Sales team to manage the lifecycle to the product
Marketing Research :
- Understand consumer habit and attitude towards the product category
- Understand and identify consumer needs, market trends and competition strategy
- Work on the need gap analysis through research and consumer interaction
- Work with external agencies to test new product concepts.
Marketing Activation :
- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner
- Sharing the brand's business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team
- Analysis and product line customization for different channels of sales
- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.
- Feedback analysis from distributors and points of sales
- Order analysis and coordination with distributors and retail teams
- Customized marketing programs for different channels of sales
Marketing Communication :
- Implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social
- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan
Mehul Deshmukh
Mob - 9620973003
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