Senior Practice Manager at ABC Consultants
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Assistant Brand Manager/Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-12 yrs)
We are having an opportunity with a leading organization in FMCG Industry
Role : Assistant Brand Manager / Brand Manager
Location : Kolkata
YOE : 5 years to 10 years
Qualification : Graduation + MBA from Premier Institute
Preferred Industry : FMCG
Brand Manager Job Responsibilities Include :
- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights.
- Taking brand ownership and provide the vision, mission, goals and strategies to match up to.
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
Job brief :
We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.
Responsibilities :
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to take action.
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors - activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand's direction, choices and tactics
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