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14/02 Shruti Chopra
Senior Practice Manager at ABC Consultants

Views:12444 Applications:218 Rec. Actions:Recruiter Actions:10

Assistant Brand Manager/Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-12 yrs)

Kolkata Job Code: 421989

We are having an opportunity with a leading organization in FMCG Industry

Role : Assistant Brand Manager / Brand Manager

Location : Kolkata

YOE : 5 years to 10 years

Qualification : Graduation + MBA from Premier Institute

Preferred Industry : FMCG

Brand Manager Job Responsibilities Include :

- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights.

- Taking brand ownership and provide the vision, mission, goals and strategies to match up to.

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies.

Job brief :

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Responsibilities :

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to take action.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors - activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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