Assistant Brand Manager/Brand Manager - FMCG - IIM/ISB/MDI/FMS

We are having an opportunity with a leading organization in FMCG Industry

Role : Assistant Brand Manager / Brand Manager

Location : Kolkata

YOE : 5 years to 10 years

Qualification : Graduation + MBA from Premier Institute

Preferred Industry : FMCG

Brand Manager Job Responsibilities Include :

- Analyzing how our brand is positioned in the market and crystalize targeted consumers insights.

- Taking brand ownership and provide the vision, mission, goals and strategies to match up to.

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies.

Job brief :

We are looking for an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand's reputation, improve customer experience and drive growth.

Responsibilities :

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to take action.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors - activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics