Assistant Brand Manager/Brand Manager - FMCG - IIM/FMS/MDI/XLRI/TISS

- This one is for those who would love to explore an opportunity with one of the fastest growing FMCG company over the past few years and have expanded their wings across the globe with multiple acquisitions .

- We are hunting for someone to be a Assistant Brand Manager /Brand Manager for multiple brands

- Privileged incumbent should come from TOP 20 Business schools of the country from 2015 - 2018 batch and should have a history of working in FMCG setup . A blend of sales and marketing would be best bet for the role

Expected End Results Major Activities :

- Achievement of top line, market share and bottom-line targets for the brand assigned

Development of marketing objectives - short term & long term :

- Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned

- Liaison with advertising / media / PR agencies to prepare detailed marketing communication

- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

Strengthening brand equity & leveraging the same :

- Analyzing brand health measures / tracks on a regular basis

- Developing consumer / segment specific initiatives to drive equity

Portfolio management for the brand assigned :

- Competitor / Consumer analysis

- Pricing strategy

- Efficient utilization of brand support activities (BSA) budgets for the brands assigned, Detailed financial planning and monitoring the same on a regular basis