Area Business Manager - Fragrances

1. Scope of the role

To lay down the regional foundation for sales & distribution of fragrances and to plan & drive sales across assigned region across all channels namely trade, wot, lfs.

2. Job Profile

Ensure achivement of sales targets defined for the regions across all channels

Plan & direct trade operations along with distributor, including inventory control.

Overall responsibility of handling direct trade stores, payments, supplies etc

Maintain efficient operations & effective stock management

Coordinate retail activation of stores on a local level to drive up trials and sales. Liase with brand team. For the same. Track & monitor sales on a daily basis.

Track use of testers, collaterals, others across all chanel

Liase & assist lfs & wot teams to drive secondary sales. This includes, managing stock availablity, motivation of staff, providing all inputs like collaterals, and fire fighting, if any.

Identify/ roll out new avenues for sales. Plan for increasing width of quality distribution includin NTO'S AND CHAIN STORES.

Liase with SCM, and manage availability.

Appointment of channel partners like rs in identoified areas.

Drive visibility and VM for the brand in key stores within time lines and budgets.

3. Key Deliverables

Achievement of sales targets for each category across the region

Rapid channel expansion, identification and roll out of new stores

Management of rs including supervising operations, infrastructure & stocks

MIS reporting, planning of schemes, etc

Excellent channel partner relationship and ensure smooth functioning of business

Key task - distributor management. Sales & distribution, plan activities in stores and locally.

4. The right person:

Management graduate / graduates with at least 5 years experience acros trade and retail sales

Should have high execution focus

Should have good people management skills

Experience at trade sales & retail management

Exposure to managing local retail marketing, promotional activities & road shows etc