Job Description:

Marketing Strategy (Planning, Implementation, Supervision): Partner & conceptualize brand positioning strategies and perform competitive analysis, customer segment selection and penetration plans in alignment of business objectives

Formulate Brand's Long Term strategy and further Design ""Annual Business Plan"" as per directives of Top Management in line with the overall business and organizational goals.

- Annual Business Plan to be based on predictive factors like Seasons/Events/Fixed touchpoints of Brand. Avenues like:

1) In Store Marketing

2) Print Media

3) Social/Digital Media (Still Ads or Videos)

4) Look Books/Brochures-

5) Fashion Shows

6) Radio Show

7) Mall Branding/Hoardings

8) Events

9) Direct Marketing

10) In- film Marketing

11) Celebrity Endorsements/ gifts

Propose and implement marketing strategies to increase Market Share and Brand Visibility for all ADIL Brands and Sub Brands.

Ensure that the top line and bottom line, and spread of the brand is achieved as committed in the Annual Business Plan

Provide direction to the marketing/sales team to bring about awareness amongst the customers, about various developments in the brand on time to time basis

Review on brand reach, brand campaign performance, visual merchandising, sales performance and customer satisfaction levels to ensure sales/marketing/retail strategy and direction is effective in delivering on business requirements

Responsible to re-energize the brand with completely new positioning, along with contemporary and premium
Marketing plan that appeals to all segments

Financial Management (Budgeting): Prepare Marketing Budget for next Calender Year Brand wise basis Past data, Market projections and Sales Forecast

Supervise Brand Marketing teams to Create Brand Spend Plan with exhaustive details on how much to spent on different platforms as per list mentioned in Point 1.

Supervise Brand marketing teams for MIS

Network Expansion: Develops area of operation through channel expansion and market development. Ensures the mapping of various socio-economic geographies to find out new and potential locations

Formulate strategy for Building new customer base; understanding customer demands and product/service desires; developing/maintaining appropriate price points

Brand Communication: Monitor competitive brand, communications and product development activities and to actively share key findings internally

Print Media/Social media/Other avenues - Overlook Designing of strategy for media blast along with Brand Marketing team and Communication Team.

Prepare Weekly/Monthly reports as per formats available"

People Development: Identify functional and behavioral areas of development in the team members, and send them for relevant trainings

Identify employees with good potential and groom them to take higher responsibilities

Provide feedback to all team members on time to time basis, so that there is continuous improvement in their performance as well as behavior

Have structured communication mediums and forums that would facilitate knowledge and information sharing with team members

Functional Competencies:

Business Integration: "Integration of multiple functions / units in delivering business results

Optimization of functional / unit performance

Statutory and Compliance requirements

Financial Management and Controls

Accounting concepts and principle

Profit and loss accountability

Strategic Planning:"Environmental scanning

Opportunity identification across industry, sector and competitive knowledge

Business research techniques and applications

Planning techniques and processes

Financial planning

Risk analysis

Essential Competencies:

Deciding and Initiating Action

Leading & Supervising

Adapting & responding to change

Relating & Networking

Persuading and influencing

Presenting and communicating information

Formulating strategies and concepts

Entrepreneurial & Commercial Thinking

Minimum Qualifications: Post Graduate degree in Marketing

Preferred/Additional Qualifications: Specialized into Retail Marketing

Minimum Experience: 10-18 yrs.

Relevant/Additional Experience: Min 10 yrs. Of experience into retail marketing.

Industry preference: Retail/FMCG/Consumer Durable Apparel

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