Analyst - Digital Analytics - Internet/Online

Designation: Analyst

Team: Digital Analytics

Role:

- Ability to help team develop knowledge on Digital Marketing including paid search & display channels as well as on search, social and mobile platforms; enabling the team to leverage this knowledge and enhance their delivery across these areas

- Consulting skills to help partners identify next steps within their areas and action on it.

- Identifying insights from the data and providing compelling commentary

- Digital channel behavior and customer experience deep dive analysis

- Effective and persuasive presentation (verbal and written) to project teams and business leaders

- Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management

Preferred Candidate:

- Exposure to Omniture SiteCatalyst / Insights / Discover, SAS, Tableau / QlikView, Excel and PowerPoint

- Effective presentation and story boarding skills with exposure to executive level presentations

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

- Understands the digital ecosystem and best practices and applies this knowledge to work

- Understands relevant technology applications in his area

- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research

- Excellent communication skills and ability to interact with all levels of end users and technical resources

Education and Experience:

- MBA/MA Economics required from premier schools

- 1 to 4 years of overall Marketing Analytics experience with significant experience in Digital Analytics