Purpose of Role : - This Role would be instrumental in implementing /influencing National Category Strategy and programs and responsible to suggest and execute meaningful local insight driven solutions to achieve LOS / Geography / Category objectives - Perform all matters related to categories and brands in the region by way of supervision, guidance and implementation support to regional category marketing executives Primary Responsibilities : - Ensuring regional supervision, guidance and decision making of marketing activities related to categories and its brands and representation of the marketing department in the region in specific categories: - Product launches - Promotions - Brand awareness events - Brand center activations - Merchandising & product displays - Clubs & communities - Support and drive product launches - Ensuring that ABOs understand the new product's features and benefits - Increasing ABO participation in the launch - Deliver merchandising, launch meets and other activation programs around the launch - Suggest and execute local initiatives to enhance impact of the launch - Responsible to implement, enhance the implementation and impact of national programs. - Conceptualize/ get approved and implement -- bottom up local initiatives for specific geographies or LOS's in line with the category strategy to achieve category and LOS objectives. - Governing and guiding Regional Marketing Executives in regional marketing execution activities - Delivering against specific region category targets and against specific KPIs such as : - Achieve sales and ABO leadership target - Achieve COI target (profitability) - Ensure provision of enablers / support to ABOs - Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region - Drive team development and work satisfaction Activities : - Manage new product launches within category - Provide strategic inputs and supervision for all brand events for consumers and ABOs - Provide support in hiring and training outsourced brand centre consultants - Manage outsourced brand centre consultants - Provide strategic support and direction in visual branding, product displays, merchandising at locations and events - Manage activities related to clubs & communities such as Artistry or Protein Club - Manage delivery of product information to trainers - Interact with the HO marketing team for roll out HO strategy in the regions Span of Control : Direct Reports : 2 Indirect reports : 5-8 Required Qualifications, Experience & Skills : - MBA in marketing - 6+ years of experience in the field - Product Knowledge - Good Communication & Presentation skills - Team Player with good interpersonal skills - Knowledge of the market, competition, competitive positioning and pricing, brand management, advertising and communications. - Target orientation / achievement - Role will involve a travel of 12-14 days a month.

Mumbai

Amway - Manager - Trade Marketing - Beauty 

Amway - Manager - Trade Marketing - Beauty  ,Job Description for Amway - Manager - Trade Marketing - Beauty  in Amway in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Amway - Manager - Trade Marketing - Beauty  in Amway in  Mumbai for (8-12) years of experience. Apply Now!