Amway - Category Manager - Marketing - Nutrition (10-15 yrs)
Purpose of the role:
- Drive the Nutrition portfolio to unleash it's full potential
- Manage & develop Nutrilite and it's product offering to ensure optimal business performance & growth objectives in India
- Responsible & Accountable for all business & strategic aspects of Nutrilite, effectively leading & developing the brand managers to achieve brand goals
- Brand Champion & strategic liaison to Global & Regional Marketing Team in all areas of Brand Management
Primary Responsibilities:
- Responsible for growth and profitability of Nutrilite in India
- Responsible for brand building and consistent brand messaging
- Monitoring and analysis of brand financials, using findings to actively steer brand business plans
- Develop and implement short-term and long-term marketing strategies including launch and discontinuance decisions as well as the development of compelling marketing campaigns for hero products and key launches
- Evaluate, define and drive new product ideas for the category
- Management of brand budgets
- Monitoring and analysis of market and industry trends
- Close cooperation with the communication department, including the development of briefings for creative agencies
- Initiate and use market research to understand consumer and distributor needs and to make winning marketing decisions
- Provide leadership, guidance, development and management to staff member(s) and provide constructive feedback and recognition to direct reports
- Preparation of information materials and decision papers for internal management meetings and for our business partners
Required skills and competencies:
- Experience in brand and product management for a multi-national company. Brand experience with vitamins, minerals, dietary supplements or weight management products is an advantage.
- Experience with market research projects and external agencies
- A team player, experienced in working with international and cross-functional teams.
- Experience in working in an international environment
- Sound business acumen required, specifically financial skills
- Experience in coaching and staff development.
- Proven leadership skills
- Excellent communication and persuasion skills
- Understanding and good use of PowerPoint, Excel, Word, ERP's and CRM- s
- Self-reliant, proactive and highly motivated
- Able to work under pressure and with deadlines
- Willingness to travel
Experience: 10+ years of relevant experience
Educational Qualification: MBA in Marketing Mandatory
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