"I began working at American Express in 2007 through a campus recruitment program. I now lead a team managing business intelligence tools and platforms, creating data capabilities and insights for measuring the performance of acquisition channels, marketing campaigns, cobrand products & Digital experience channels. It’s been exciting and rewarding!"

Neha Singh
Vice President, Enterprise Business Intelligence Engineering

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This position is responsible for driving the India Corporate Card B2B portfolio profitability through the development and execution of both a Product Line and Customer Engagement Strategy. The role is tasked with management of all elements of the product line strategy, including financial management, market research, product definition and design, positioning, pricing, and competitive strategy. It also has key accountability for reducing customer attrition, driving engagement and retention, increasing spend diversity and annual billings.

The B2B Product Manager role is to enable the acquisition and account development teams to capture more B2B, understand from a product perspective how we could make the customer journey better & ultimately seamless.

With the changing landscape of commercial payments and our aim to capture more B2B spends, this position is tasked with working with key stakeholders like sales, global product teams, tech to explore, innovate and launch a product which enables us to capture B2B spends meaningfully and enhances the customer experience from the existing manual process which leads to multiple process breakdowns and a negative customer experience.

Key responsibilities include:

- Design the product

- Innovate to capture India specific customizations

- Lead the internal product approvals

- Launch the product and lead the trainings of all sales & servicing resources

- Work with Sales and all respective stakeholders to ensure we exceed the CBA numbers

Product Management & NPD

- Develop a market leading product line strategy to drive profitable growth, clear and compelling value propositions, and new and existing customer journeys

- Be responsible for all elements of the product line strategy - financial P&L management including spends, revenue, Value Proposition and Servicing costs, margin improvement, reengineering; market research; product definition and design including positioning and pricing; and competitive strategy

- Innovate and revitalize/rationalize existing products to improving contribution to revenue, net income, driving an increase spend, decrease in attrition and improving key performance dynamics.

- Strong Project Management experience - leading cross functional teams (including but not limited to tech, communications, product development, Sales, Account Development) for NPD and current Product revitalization.

Driving Acquisitions and Engagement

- Develop the product adoption strategy for the product line including through Upgrades, Conversions and X-sell via incoming channels.

- Be responsible for the development of a strong Customer Engagement strategy in partnership with the marketing team to drive key business metrics like Charge Volume growth, reducing customer attrition, improving margins etc.

- Development of Customer Segmentation to focus on the right customer with the right message at the right time

- Work with marketing team to design and execute marketing plans & communications strategy delivering to broader product Management goals including but not limited to DM, eDM, Social, E-newsletters, OBTM, Events-

- Develop and manage relationships with key external partnerships and influencers.

Strategic Project Management:

- Lead execution of the various strategic business projects, working across various stakeholder groups to ensure a successful implementation.

- Self-starter, shows strong self-initiative to meet deliverables and overcome issues.

Cross Functional Engagement & Compliance:

- Interactions across functions and lines of business such as Marketing, Risk, Operations, Finance, Sales, Legal to drive development of proposition and existing processes

- Work and implement critical compliance and regulatory projects and initiatives.

- Ownership of delivering processes which are compliant to both Indian regulators and American Express internal guidelines

- Build a strong engagement platform with Corporate Program managers to increase share of wallet capture.

Qualifications:

- MBA from a reputed institute

- Minimum 7+ years of work experience

- Excellent organization skills, the ability to work under pressure and attention to detail and accuracy a necessity

- Experience in designing and launching B2B products in the commercial payments segment

- Proven high performance over a period of time

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