AM - PR & Corporate Communication - FMCG

JOB ROLE :

- Drive PR Communication on the companies Corporate brand in the India Region

- Develop and implement media strategies in support of organisational and Campaign aims in partnership with the relevant campaign managers.

- Co-ordinate efforts across platforms – Mass Media, on-ground, Online and Digital.

- Liasioning and drive tie-ups with corporate/business houses for product approvals.

- Develop the Online & digital strategy for the brand and engage with agencies to lead implementation & develop a road-map for assessing stakeholder engagement online.

- Engage with Media agencies and houses to develop media properties that will help brand development & manage sponsorship led engagement to build equity amongst key stakeholders.

- Evaluate and report on the reach and impact of media activities (Print, Cinema, TV, OOH & Digital) through regular media monitoring and contribute copy to campaign evaluations.

- Create and maintain media contact lists, liaise with individuals and media outlets and develop and manager relationships with key media partners including outlets, PR agencies.

- Support campaign and organisation spokespeople through the development of media messaging, briefing notes and manage the day-to-day activities of the media team and directly supervise the work of the Media Agency.

Candidates from - FMCG / Consumer Durable / LIFESTYLE BRAND / MEDIA AGENCY can apply

NARAYAN IYER ( 098191 47645 )
PAN INDIA RECRUITERS
MUMBAI