We are pleased to introduce ourself as a reputed Executive Search Agency based at Delhi by the name of OPTIONS INDIA .We handle recruitments in the FMCG industry and have catered to companies like- Nestle India, Dabur, Pepsico, Frito Lay India, 3M, Agrotech Foods, Johnson & Johnson, Reckitt Benckiser, TATA Tea, Perfetti, Glaxo Smithkline etc.   We are currently looking for an Assistant Brand Manager with the topmost FMCG Conglomerate in India. The position is to be based at H.O. in Kolkata.   Company Profile:   Our client is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. It is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine. It has a very diversified product portfolio and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work with.   Candidate Profile :   - Premier B-School MBA - IIM/ XLRI/ JBIMS/ NMIMS/ IMT/ FMS / IIFT with about 2-3 years experience in Marketing and Brand Management/ Sales / Trade Marketing in a Reputed FMCG/ Beverages Co. 2011/12/13 Batches will be preferable  - Strategic thinking and ability to build strong partnerships   - Ability to collaborate with strong people management skills   - Manage ambiguity   - Excellent analytical abilities   - Atleast 2+ years of experience in mainline FMCG categories of which the candidate should have worked in a Sales/ Trade marketing or a brand.   - The candidate must demonstrate a sound experience in general management, product development, trade and consumer insights, copy strategy, ATL/BTL communication as also a sound understanding of his operating business environment. Appreciation of related specialist functions other than Marketing is expected.   Job Profile:  Analyzing the product category: 	 - Analyse the industry trends, consumer behaviours, internal business imperatives, industry scenario to conceptualise region wise volume projections;   Brand Planning:  - Analyse the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health  - Provide inputs on brand positioning and brand initiatives for the year to Brand Manager and Divisional Manager In Order To support planning of brand initiatives for the year  Liaison with AD agencies, Graphic design house, marketing research agencies, Packaging vendors:  - Gather inputs from market research data, consumer insights for preparation new product brief; Assist the Brand Manager in preparing the product brief; Coordinate for Consumer Preference Testing (CPT) with MR/ PD team  - Conceptualise and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch  - Coordinate with packaging team for new product packaging details  - Coordinate with S&OP team for updation of information like new product pricing, packaging details, product bar code, select market for launch etc in the system  - Prepare launch brief for TM&D covering product benchmarks, distribution channels, merchandising details etc  Develop platforms of communication for the brand that can be best suited for the product: 	 - Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication; socio-economic class of target segment; brand definition etc;   Packaging Development:  - Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory's, industry scenario, packaging trends, and market competitiveness of the product  - Seek KLDs for art work from packaging development team  - Send the KLD's to the packaging houses to prepare the art work  - Facilitate the validation of the art work by legal, finance and manufacturing team; Handover the validated art work to packaging development team  - Monitor the first print run of the laminate for the errors in the art work: provide inputs to rectify the errors IN ORDER TO ensure timely development of the packaging as per the product requirements and market insights  Brand promotions: 	 - Evaluate the need for consumer promotion by analyzing region wise outlet wise purchase pattern of retailers, competitive landscape with respect to consumer promotion schemes  - Conceptualise consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief;   Location: Kolkata   Salary: Best in the FMCG Industry  For this we require you to furnish the following details:   1. Your latest updated CV as a word attachment:  2. Your current and expected salary package:   3. Your willingness to relocate to Kolkata:  Lalit  Options India Group, New Delhi

Kolkata

AM - Marketing/Branding - FMCG - IIM/XLRI/FMS 

AM - Marketing/Branding - FMCG - IIM/XLRI/FMS  ,Job Description for AM - Marketing/Branding - FMCG - IIM/XLRI/FMS  in Options India Group in  Kolkata for (1-4) years of experience. Apply Now!

Job Description for AM - Marketing/Branding - FMCG - IIM/XLRI/FMS  in Options India Group in  Kolkata for (1-4) years of experience. Apply Now!