AM/DM - Marketing - Usage & Retention - Prepaid - Telecom

Job Responsibilities :

Revenue Planning & Proposition Development :

- Conduct regular analysis as well as ad-hoc analysis related to pre paid business health and U&R

- Conceptualise, design & develop segmented promo campaigns

- Co-ordinate across different departments to ensure proper execution of promo campaigns

Revenue & Usage Enhancement :

- Ensure delivery of targeted revenue for FY15-16 as per DB budget

Ensure minimisation of non users for prepaid base

- Monitor usage trends of subs and identify areas of improvement

- Execute usage and revenue enhancing promotions

- Ensure Bonus Card/Pack penetration to desired levels

MIS And Data Analysis:

- Conduct regular analysis of different MIS reports to identify trends

- Undertake value & behavioral segmentation to drive U&R strategies for prepaid business

Grace & Churn Management:

- Minimise grace and churn through design and deployment of appropriate grace management & retention strategies for prepaid business

Cross team co-ordination:

- Co-ordinate across functions for approval and execution of promotional campaigns

- Co-ordinate with central marketing team for different reporting purposes and approval of usage/revenue enhancing promotions

Personal Specifications:

- Ability to work under pressure and a focus for achieving targets

- Analytically sound and ability for data crunching

- An eye for detail and ability to translate observations into presentations

- A creative mindset and an ability to work around obstacles

- Proficient in MS-Office (Excel, Access, Power Point, Word)

- Good communication skills and team working ability

- A Qualified MBA

Product Marketing Experience is essential

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